11/29/2023 0 Comments The challenger sale hbr![]() His first book, The Challenger Sale: Taking Control of the Customer Conversation (Penguin, November 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. In addition to his responsibilities at Tethr, Matt is a noted business writer and speaker. Prior to joining Tethr, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, was Group Leader of the sales, customer service and customer experience research and advisory practice at CEB, now Gartner. Matt Dixon Chief Research & Innovation OfficerĪs Chief Research and Innovation Officer, Matt has responsibility of Tethr’s research and IP development.
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